New Aldi store opens in Gypsy Lane in Luton

Team GB Athlete Louise Fiddes, Hayden Pitch store manager and children from Linden Academy Primary School © Vicki Couchman/ UNP

A new Aldi store in Luton has opened its doors, with ParalympicsGB Swimming hero Louise Fiddes cutting the red ribbon alongside pupils from The Linden Academy Primary School.

The Gipsy Lane store is the newest Aldi to open around Luton and will be run by store manager Hayden Pitch, along with a team of 30 colleagues from the local community.

The ParalympicsGB swimming gold and silver medallist gave complimentary bags of fresh fruit and vegetables to the first 30 customers in the queue, before delivering an inspirational assembly for pupils at The Linden Academy as part of the supermarket’s initiative, Get Set to Eat Fresh – which has already inspired over two million school children to learn more about the benefits of cooking fresh, healthy food with their families.

The store is calling on local charities and food banks in Luton to register with Neighbourly, a community engagement platform that links businesses to charitable organisations in the local community.

Any charities should email [email protected]